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  3. Objectives of the EU Green Deal

Objectives of the EU Green Deal

With the help of the Green Deal, the EU will be at the forefront of the green transition. Therefore, the purpose is, among other things, to show that sustainability can be profitable and that the economy can grow, even without using more natural resources. A more circular economy also helps to reduce waste and limit the damage to the environment caused by production and consumption. The Green Deal also aims to conserve and restore Europe's nature and biodiversity, including afforestation and ecosystem protection.

The Green Deal is not only an environmental initiative, but also an economic strategy to ensure that Europe is equipped to compete in a world where sustainability and climate are increasingly high on the agenda. The aim is to create green jobs, stimulate economic growth and improve the quality of life of European citizens.

  • Kvinna står med ryggen mot, bild full av olika gröna symboler

    Green Claims

    Part of the Green Deal is also to tighten the requirements on what can be communicated as green and sustainable. The purpose of the directive is both to protect consumers from misleading marketing and to protect companies from unfair competition. The directive on empowering consumers for the green transition (Empowering Consumers) has already been adopted, while the Green Claims Directive, or the directive on environmental claims, is now being reviewed in parallel by the Parliament and the Council. Read more about the proposal here.

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  • Gul soffa

    The EU Ecodesign Regulation

    In order to achieve the Green Deal’s goals of reduced resource consumption and lower environmental impact, the EU Commission presented a proposal for a regulation on eco-friendly design, the Ecodesign Regulation, in March 2022. The Ecodesign Regulation is a framework that sets requirements to minimize the environmental impact of various products – to ensure energy efficiency and increased circularity. The regulation will cover almost all physical products sold on the European market, with the exception of food, pharmaceuticals, and animal feed.

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  • Bibliotek

    The EU taxonomy

    The EU taxonomy aims to increase investments in projects and activities necessary to achieve the goals of the Green Deal. The taxonomy is a classification system that establishes the framework and conditions for what can be classified as sustainable economic activity. It sets a common set of rules for what can be described as environmentally sustainable across the EU. The goal is to promote investments in sustainable projects and ensure that financial products and services become more transparent and credible regarding climate and the environment.

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