Why is it possible to ecolabel a packaging with the Svanen ecolabel that contains plastic?
We know that the market for plastic packaging will remain, even though many people try to use less plastic in their everyday life. Therefore, the Svanen Ecolabel wants to promote an increased proportion of recycled and / or renewable plastics on the market by only certifying packaging with at least 80 percent recycled and /or renewable plastics, which is higher than the average packaging. The packaging must be recyclable within the existing recycling systems in the Nordic countries. In addition, there are efficient deposit systems for the recycling of PET which is regularly used by consumers.