Campaign collaboration with the Nordic Swan Ecolabel

5 reasons to become a campaign partner

1. Visibility with a brand recognised by 98% and associated with a better choice for the environment.
2. Visibility with a brand sought after by 63% of consumers when making purchases.
3. The right to use the Nordic Swan Ecolabel's campaign concept.
4. Access to a media strategy and suggested media packages.
5. The Nordic Swan Ecolabel quality-assures and finalises your messaging, ensuring credible sustainability communication.

What will it look like?

Previously, we have told the Nordic Swan Ecolabel's story through short excerpts of interviews with characters in the form of products and services that tried to earn the Nordic Swan Ecolabel but did not succeed. In the new concept, we want to highlight those who did succeed – your Nordic Swan Ecolabelled products and services. Behind every Nordic Swan Ecolabel licence lies heroic and important efforts. We aim to showcase this through interviews resembling those given by sports stars after every victory.

We use this approach to highlight your products and services. Why? Because sports interviews are a familiar and emotional reference point, full of quirky details and entertaining ways to talk about a strong performance. We will base the campaign on real facts provided by you, ensuring communication that shows your environmental commitment is genuine and concrete.

Additionally, we will offer a free mini-package with visual elements, templates in various formats for social media, copy, and the campaign logo.