Campaign collaboration with the Nordic Swan Ecolabel

Strong results in Q1 2025

In February 2025, we launched the first campaign collaboration using the new concept. The results were clearly positive. Our campaign surveys show that both the Nordic Swan Ecolabel and the campaign concept have a positive impact on the participating companies’ brands. As many as one in four people developed a more positive impression of the brand after seeing the campaign. And around 80% of those who saw the campaign found it clear that the participating companies were the senders.

How the new concept works

In the past, we’ve told the story of the Nordic Swan Ecolabel through short clips of interviews with characters—goods and services—that tried to get certified, but didn’t quite make it. In the new concept, we shine a spotlight on those who did succeed: your Nordic Swan Ecolabelled products and services. Behind every Swan label lies a heroic and important achievement. We highlight this in a format that borrows attributes, drama, and language from the world of sports. Why? Because the world of sports is a universe full of emotion, quirky details—and fun ways to talk about a strong performance.

6 reasons to become a campaign partner

1. You’ll be featured alongside a brand recognized by 98% of consumers and associated with making better choices for the environment.
2. You’ll appear next to a brand that 63% of consumers actively look for when shopping.
3. You’ll have the right to use the Nordic Swan Ecolabel’s campaign concept in your own channels.
4. You’ll receive a media strategy and suggestions for media packages.
5. You’ll collaborate with other strong Nordic Swan Ecolabelled products and services.
6. The Nordic Swan Ecolabel will review and approve your messages to ensure credible and trustworthy sustainability communication.

Campaign Kit

The Nordic Swan Ecolabel also offers a free campaign kit that includes visual elements, templates in various formats for social media, copy, and the campaign logo.