How to use the Nordic Swan Ecolabel's campaign kit

You are free to use parts of the campaign kit or the kit in its entirety when communicating about your Nordic Swan Ecolabelled products and services. It can be used across all types of marketing content and channels. Here you will find templates for social media and inspiration for print and display.

However, always follow the golden rule: the various components may only be used for products or services that are Nordic Swan Ecolabelled, and it must be clearly stated which products or services are certified and who the sender of the communication is. The Nordic Swan Ecolabel must never be used in a misleading way or in a manner that creates doubt about which services are ecolabelled or what the service entails. This is crucial for maintaining the credibility of the certification and the value of the brand.

The placement of the campaign logo depends on whether all products/services in the marketing material are Nordic Swan Ecolabelled or only some of them. In our guidelines, you can read more about the rules for logo placement. Ensure that your company’s logo and the campaign logo are balanced in size.

Have questions? Contact kund@svanen.se, and we’ll be happy to assist you.