Online shopping has grown strongly in the last decade. When we choose delivery option, we as private individuals have become transport selectors. The climate issue is an extremely important issue, as are energy efficiency, fuel and the electrification of vehicles. Another important sustainability issue is employment conditions and working conditions for the drivers who carry out the transports. In addition, there are unclear and unverified environmental claims for e-commerce deliveries in the checkout.

These are the most important reasons why Nordic Ecolabelling has developed Swan labeling for a completely new area; e-commerce logistics. The goal is to guide online shopping consumers in the Nordics to a credible and more sustainable delivery option through the Nordics' official environmental label.

The consumer shopping online must be able to choose a Nordic Ecolabelled delivery option in the shipping selector/checkout. Swan-labelled e-commerce transport covers the transport of the e-sold package from the e-retailer's final warehouse all the way to the consumer, i.e. both the long-distance transports (line haul) and the last mile transports. The parcel can be delivered to a parcel agent, parcel box or be a home delivery. See illustration below. 

When the e-retailer's final warehouse is located outside the country where the license holder offers Nordic Swan Ecolabelled delivery, it may happen that the license holder neither himself nor through sub-suppliers has the opportunity to carry out the first part of the transport. In these cases the label covers the transport from the license holder's first ingoing terminal to the consumer. Therefore, it is clear in the check-out that it is the delivery in a specific country that is Swan-labelled.

The Nordic Swan Ecolabel is a Type 1 environmental label, which means life-cycle-based requirements with a comprehensive approach to both climate, energy efficiency and social conditions for drivers. A total of 20 requirements are placed on the network of e-commerce transports in mainly the following two areas:

1. Climate and efficiency requirements with a focus on:

• High proportion of electrified transport or transport carried out with renewable fuels.
• Energy efficiency in the transport network.
• Climate impact that must be improved during the validity period of the criteria.
• That renewable fuels must not be produced from unsustainable raw materials.
• Long-term sustainable vehicle fleet.

2. Social requirements for:

• Employment conditions in line with collective agreements or conditions on a level with this.
• Preventive road safety work.

The requirements are checked by Nordic Ecolabelling, which works independently of industry and financial interests. The requirements are successively tightened and are always tougher than existing rules and laws.

In that the Nordic Swan Ecolabelled delivery service has shown that it meets the requirements of:

• Reduced climate impact, which must also be improved over time and that fossil-free home deliveries are stimulated.
• Only applies to Norway, Sweden and Denmark: Gradually increasing levels of renewable fuel. At the same time, the renewable fuels must not contain palm oil or PFAD.
• Reduced energy use in the transport network.
• A good level of the existing vehicle fleet and that long-term sustainable vehicles such as electric, hydrogen and biogas vehicles are chosen for new purchases.
• Applies only to Finland: Tougher requirements for vehicle fleets and requirements for High-Capacity Transport.
• Promotes employment contracts in line with collective agreements or similar.  
• More time to optimize the logistics system by limiting same-day deliveries.
• Financial incentives to streamline the volume of packaging through agreements on so-called "freight carrying weight" between e-retailers and carriers.

The Nordic Swan Ecolabel demands safe and good working conditions by offering drivers a collective agreement. Or that salary, holidays, working hours and insurance including contractual pension are at least at the level of collective agreements. The criteria also contain requirements for preventive road safety work. In addition, there are extensive requirements for preventive work against crime in working life within the completely unregulated van sector in Norway.

• Local and regional home deliveries which are only last mile transports from, for example, deliveries from grocery stores or restaurants.
• The incoming transports to the e-tailer's warehouse (in-bound transportation) because the license holder has no control over these.
• Door-to-door services or dedicated courier deliveries.
• Private trips to pick up the e-commerce product from an agent or in a parcel box.

The label will be clearly visible in the check-out as follows:

"Swan-labelled delivery" together with the ecolabel/logo.

The label with associated text must be positioned so that it is clearly understood that it is the delivery option that is Swan-labelled and not the entire transport/logistics company, nor the e-commerce company or the product itself which is Nordic Swan Ecolabelled.

The consumer will receive more information in the emails or text messages that the transport company sends after the purchase has been completed.

The transport and logistics companies that offer transport services (freight or delivery) aimed at consumers in the checkouts of e-commerce companies can apply to become license holders. If they meet the requirements in the criteria document, they can offer Nordic Swan Ecolabel e-commerce delivery to the e-commerce companies and, by extension, to the end consumer.

No. The Nordic Swan Ecolabel covers the entire national network of e-commerce transportation of one operator. An actor does not have to cover the entire country to become a license holder, it is enough to have a coverage rate of at least 50% of that country's inhabitants, but an actor's network/system cannot be divided into smaller pieces that are eco-labelled.

Another important principle is that a license holder must be responsible for both long-distance (line-haul transport) and delivery to the customer (last mile transport).

Yes, there is a connection between Fair Transport Sweden, which is the freight industry's sustainability certification, and Good Environmental Choice, which exists in Sweden and covers local freight transport. In order to make it easier and create less administration for the transport and logistics company, there is a harmonization between the certification systems.

Unfortunately, it is not possible to make effective demands on returns when the labeling covers your transport network. The number of returns is mainly influenced by your and my buying behaviours. Also the e-commerce companies can do a lot to reduce unnecessary returns, such as charging for return transport, having clear size specifications and shutting down the few consumers who systematically abuse the right to return. Many e-commerce companies in the Nordics have active work in this area.

E-commerce differs from retail because goods are often transported directly from the warehouse to the end consumer and not via a store. This means that the consumer not only receives the packaging around the product itself, but also the transport packaging (secondary packaging), which in turn increases resource use and waste quantities. Effective packaging of an e-sold item is an important prerequisite for an overall good level of filling in the cars. But it is the e-commerce company that decides on the packaging and that packs before transport. But one of the Nordic Swan Ecolabel´s requirements creates financial incentives for e-commerce to make the packaging more efficient and reduce the amount of air in the transport packaging.

Renewable fuels (biofuels) reduce the climate impact compared to fossil fuels. Renewable raw materials in fuel can have a negative impact on climate, biological diversity and soil conditions in the countries where the raw material is produced. At the same time, they can be based on residual products and have a very low climate impact. From a life cycle perspective, they can therefore be both really good but also really bad. In order for the actual climate benefit to become real and for biofuel production not to compete with food and feed cultivation, there are minimum requirements for climate performance in the European Renewable Energy Directive (REDII).

In the Renewable Energy Directive, ambitious requirements have been introduced which will gradually phase out raw materials with so-called high ILUC risk (ILUC = Indirect Land Use Change). In the Nordic Swan Ecolabel, these raw materials are already prohibited. Currently, the EU only assesses primary palm oil as a raw material with a high ILUC risk. PFAD, a by-product from palm oil production, is handled in slightly different ways in the legislation of the different Nordic countries. In these criteria for e-commerce logistics, the Nordic Ecolabel harmonize with national classifications of PFAD. For , which means that PFAD is classified as a raw material with high risk of ILUC in Sweden, Denmark and Norway, this means that PFAD is classified as a raw material with high risk of ILUC in but not in Finland. Hence, the criteria prohibitsprohibit primary palm oil and PFAD in Sweden, Denmark and Norway (95 %). In Finland primary palm oil is prohibited. This is compensated by more ambitious requirements for Finland in other parts of the criteria.

It is not possible to set the requirement for sustainable raw materials in renewable fuels as strict in Finland as in the other nordic countries because, unlike other countries in the EU, they still classify PFAD as a residual product (and not a by-/co-product). There is also no mass balance system established on the Finnish market. In order for Nordic Swan Ecolabel e-commerce transport not to lead to an increased demand for PFAD in Finland, other requirements partly apply. The requirement for a share of renewable energy does not apply at all to Finnish companies. This is compensated by the fact that the requirements for vehicle fleets, new investments in vehicles and home deliveries have been adapted to be extra driving for players in Finland.

To consume sustainably, everyone should ask themselves before a purchase decision: Can I repair what I already have? Do I need to buy a new one? If the answer is "yes", choose eco-labelled for reduced impact on the environment. And now there is also the opportunity to choose an eco-labelled delivery option when Nordic consumers shop online.