The Nordic Swan Ecolabel lands in the event industry
Nordic Ecolabelling has developed a proposal for criteria for Nordic Swan Ecolabelled events, which is set to be finalised this summer. The proposal is now out for consultation, giving the industry the opportunity to provide feedback on the requirements. The deadline for responses is 23 March 2025.
The event industry generates 53 billion SEK in revenue in Sweden alone, and sustainability is a key issue for the sector. That is why the Nordic Swan Ecolabel has developed a proposal for ecolabelling events. The Nordic Swan Ecolabel has been around for 35 years and is a well-known and trusted ecolabel. 98% of Swedes recognise the Nordic Swan Ecolabel, and 83% trust that a product carrying the label is a good choice for the environment.
The upcoming criteria for Nordic Swan Ecolabelled events cover energy and water consumption, catering services, transportation, waste management, and social responsibility. The rigorous process of developing these criteria has included gathering expertise and engaging in dialogue with various stakeholders across all Nordic countries.
– We have received an overwhelmingly positive response from the industry, which is very encouraging. There is a need for an independent ecolabel that sets strict requirements based on a life cycle perspective and ensures compliance through verification. Another key factor is that the Nordic Swan Ecolabel provides a competitive advantage, as demonstrated by the success of the ecolabel in a related sector – Nordic Swan Ecolabelled hotels. We are looking forward to receiving valuable feedback on our consultation proposal, says Kristoffer Lawner, product specialist for Nordic Swan Ecolabelled events in Sweden.
The Nordic Swan Ecolabel's criteria provide a practical tool for organising events that take both environmental and social aspects into account. The ecolabel is also a credible way to communicate outstanding environmental performance, aligning with the EU’s new, stricter regulations against greenwashing. The goal is to make it easy to choose the most sustainable events and create fairer competition for businesses that lead the way in sustainability.
What happens next?
The deadline for consultation responses is 23 March 2025.
Read the proposed criteria and share your opinion with us here.
The final criteria will be published in June 2025, after which it will be possible to apply for Nordic Swan Ecolabel certification for events.
Källor:
Event i siffror 2024 (Visit Skåne/Mittuniversitetet)
Nordic Consumer Sustainability Index 2024, Opinion
For more information
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Kristoffer Lawner Advisor +46 (0)8-55 55 24 55 kristoffer.lawner@svanen.se
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